The operating system for your automotive business

Pick a plan and request a demo. We call or email you to book a short Motivra walkthrough with your shop in mind. If it's a fit, we email you a sign-up link with your name, email and phone already filled in: choose your add-ons, enter your shop address and start. The link works once and expires after 14 days; ask us for a new one any time.

First-year launch pricing is for our first 100 founding shops on annual billing, and lasts through the first year. Your annual subscription then continues automatically at the standard annual price shown on each plan card (11 × the monthly price), and founding shops keep that price for 24 months. Monthly plans are billed at the full list price after a 14-day free trial. You do not need to manually renew.

Yes. Monthly plans start with a 14-day free trial with full access to your plan and any add-ons you pick. We take your card when you set up your account from your sign-up link, but charge nothing until the trial ends. Cancel from Billing before then and you are not charged. One trial per email address. Annual plans have no trial; they get the founding-shop first-year price instead.

Upgrade as your shop grows. Ignition runs the shop; Cruise adds the tech floor (inspection video, the mobile tech app, the job board, service reminders, every report, your website and QuickBooks); Full adds Vehicle Sales, Moti and the Google add-on, unlimited users, 250 GB and priority support. A Showroom lot that adds a service bay moves to Full, which includes everything Showroom has. Add-ons your new plan includes are removed from your bill.

Yes. Every plan includes storage: 10 GB on Ignition, 25 GB on Showroom, 50 GB on Cruise and 250 GB on Full. Storage packs add 25 GB for $10 USD or $14 CAD per month.

Yes on repair plans. The Customer Portal is included with Ignition, Cruise, and Full. Shop customers can book appointments, review and sign quotes line by line, view invoices, pay by card, and see each vehicle’s service history with the parts and products used. Showroom does not include the repair Customer Portal.

Repair plans (Ignition, Cruise, and Full) include quotes, invoices and credit notes, work orders, vehicle check-in with a signed authorization, appointments with online booking, parts, services, vendors and purchase orders, VIN decode, email and SMS notifications, and PDF & CSV exports. Showroom is a separate lot + public website product and does not include the repair shop OS.

Yes, on Cruise and Full. The mobile tech app covers jobs, appointments, check-in with walk-around photos, customers and vehicles, VIN scan, quotes and invoices, the DVI camera, and push notifications. Pricing is per shop, not per mobile user. It is not part of Ignition or Showroom; Ignition shops that want it upgrade to Cruise.

Online Booking lets customers request an appointment from your shop's website — or from a "Book online" button on your Google Business Profile — with just their name, email, phone, and vehicle, no account needed. It is included on every plan; on Showroom it books test drives and visits. Customers on repair plans can also book through the Customer Portal. Bookings are confirmed instantly by default, or you can switch them to wait for your approval.

Yes, with Motivra Pay on every plan and no monthly fee. Customers pay from the portal, a pay link by email or text, a QR code on the invoice PDF, or a Stripe card reader at the counter. You connect your own Stripe account and money pays out to your bank. Motivra keeps 0.5% of each payment, and Stripe's standard card fees apply on your account. On Showroom it takes vehicle deposits.

The Google add-on brings your shop's Google presence together. Reviews lets you ask customers for a review after every paid invoice (or vehicle sale), approve the ones that show on your website, and show your Google rating and recent Google reviews next to them. You can also connect your own Google Analytics 4, Google Ads and Meta (Facebook) Pixel to your website (nothing loads until a visitor accepts cookies, and bookings and inquiries are sent as conversions), verify your site in Google Search Console and Bing, and set how it appears in search results and shared links. It is included on Full and is an add-on for Ignition, Cruise and Showroom ($79 USD / $109 CAD per month, or $869 USD / $1,199 CAD per year). You link your Google Business Profile by searching for your business name.

Moti is your Motivra assistant. On your website it answers visitors' questions about your hours, location and services and points them to booking or to your phone and email. In the customer portal it helps signed-in customers, and in the shop portal it helps your team learn Motivra. You teach it about your business with plain-language FAQs, and it never shares anything you did not make available to that audience. Moti is included on Full and Custom, and is an add-on for Ignition, Cruise and Showroom ($99 USD / $139 CAD per month, or $1,089 USD / $1,529 CAD per year). It does not take actions on your behalf yet: it can't book appointments or change work orders.

Yes. QuickBooks Online sync sends your finalized invoices, customers and payments to your QuickBooks Online company. It is included on Cruise and Full, and is an add-on for Ignition ($39 USD / $55 CAD per month, or $429 USD / $605 CAD per year).

Vehicle Sales covers lot inventory with a make / model / trim catalog, listings on your public website, a sell-your-car form, a lead inbox for listing inquiries, and the dealership dashboard. It is included on Full and Showroom. On Ignition and Cruise it is a paid add-on (+$99 USD / +$139 CAD monthly, or annual rates shown on the pricing page) — you can add it at checkout or later in Autoshop Billing.

Two-way texting and PartsTech parts ordering are coming to every repair plan at no extra cost. A Marketing suite with email and SMS campaigns, declined-work follow-ups and coupons is coming as an add-on ($99 USD / $139 CAD per month).

Yes. Custom SOWs are available for Cruise, Full, and Showroom when you need scoped customizations. Contact sales to discuss scope and pricing.

Yes. Upgrade or downgrade anytime from billing in your workspace — Stripe self-serve for Ignition, Cruise, Full, and Showroom.

No. Subscriptions renew monthly or yearly until you cancel. Cancel anytime in-app through Stripe billing; access continues through the end of the period you already paid for. There are no mid-term or prorated refunds for unused time after a successful charge (except if we fail to provision your shop after payment).

Open billing in your Motivra workspace and cancel through the Stripe customer portal. Access continues through the end of the paid period; no prorated refunds. There is no phone call or ticket required for standard self-serve plans.

No setup fees on any plan. Optional one-time services are sold by our team: Showroom website setup (content, photos and branding) for $399 USD, extra 1-hour remote training sessions for $99 USD, and custom work quoted by Statement of Work.

Yes. Data import from your previous system starts at $499 USD and is included, with onboarding, on annual Full. We confirm the price after reviewing your data and systems — contact sales to schedule a discussion.

Annual billing is paid upfront and costs 11 × the monthly price — one month free compared with paying monthly for 12 months. First-year launch pricing applies to annual subscriptions for founding shops; after the first year, subscriptions renew at the standard annual price. You can cancel anytime in-app; access continues through the end of the paid year with no prorated refund for unused months.

Yes. Ignition and Showroom include 250 text messages a month, Cruise 1,000 and Full 2,500. Any plan can add packs of 1,000 messages for $20 USD / $28 CAD per month.

Taxes are not included in the prices shown unless otherwise stated. Applicable taxes are calculated at checkout based on your billing address.

Every plan covers one location today. Multi-location needs are scoped with sales — contact us to discuss capacity, integrations, and reporting for your group.

On repair plans, yes — customers can view quotes and invoices, approve or decline each quote line and sign online, and pay through the Customer Portal. They can also book appointments and review vehicle service history. Showroom does not include the repair Customer Portal or invoices.

Prices are shown in CAD for visitors in Canada and in USD for everyone else, based on your location. USD and CAD prices are fixed catalog prices and are not dynamically converted from foreign exchange rates.